At 1994, we take your privacy seriously. This Privacy Policy is in line with the General Data Protection Regulation (GDPR) – Regulation (EU) 2016/679, the Organic Law 3/2018 on the Protection of Personal Data and Digital Rights (LOPDGDD), and other applicable regulations.
This policy is intended to inform individuals who share their personal data with us—either directly or on behalf of someone else—about how we collect, process, and protect that data. It also outlines your rights, how to exercise them, and the measures we’ve put in place to ensure your data is safe.
What Personal Data Do We Collect?
We only collect the data that’s strictly necessary, relevant, and appropriate for the intended purpose. This can include:
● Identification and contact details
● Commercial information
● Purchase and transaction data
● Financial or billing details
Where Do We Get This Data?
In most cases, we collect your personal data directly from you. Occasionally, we may receive it from third parties (e.g., partners or service providers). If this happens, we’ll let you know within a reasonable timeframe or during our first communication.
Why Do We Use Your Data?
We use your personal data for specific purposes such as:
● Newsletter: To send you updates about our collections, collaborations, events, and behind-the-scenes content.
● Customer Support: To respond to your messages, questions, or requests. ● Order Management: To process purchases, manage payments, handle returns or order issues, and send you invoices or confirmations.
● Customer Relationship Management: To manage our interactions with you, including offers, quotes, billing, and service delivery.
● Profiling: To better understand your preferences and provide you with a personalized shopping and browsing experience. This does not include automated decisions that affect your rights.
Legal Basis for Processing Your Data
We process your data based on the following legal grounds:
● Your Consent: When you sign up for our newsletter or voluntarily submit your data. ● Contract Execution: When you place an order or make a purchase. ● Legal Obligations: Compliance with laws related to taxation, consumers, or e-commerce.
● Legitimate Interest: For example, sending you emails about products similar to those you’ve purchased—unless you ask us not to.
You can withdraw your consent at any time by contacting us.
How Long Do We Keep Your Data?
We keep your data for as long as it’s necessary to fulfill the purpose it was collected for, and as long as legal obligations require it. After this, we either delete it or anonymize it. During the retention period, your data may be blocked and only accessible by relevant authorities in case of legal claims.
Who Do We Share Your Data With?
We do not share your personal data with third parties unless we are legally required to do so.
What Are Your Rights?
You have the following rights:
● Access your personal data
● Rectify inaccurate or incomplete data
● Object to its processing
● Restrict processing in certain situations
● Delete your data (right to be forgotten)
● Port your data to another provider
● Not be subject to automated decisions
● File a complaint with the Spanish Data Protection Agency if you believe your rights are being violated
How Can You Exercise Your Rights?
You can send your request along with a copy of your ID (if needed for verification) through: ● Email: info@1994.com
We’ll respond as soon as possible within the legally established deadlines.
What Happens If You Don’t Provide Certain Data?
Required fields (marked with an asterisk *) are essential for us to provide our services or respond to your requests. If you don’t provide them—or provide incorrect or incomplete data—we may not be able to process your request or complete your order.
You are responsible for the accuracy of the information you provide.
How Do We Use Profiling?
We may create a commercial profile based on your purchases, browsing habits, or preferences to send you more relevant content or product suggestions. These profiles help personalize your experience but will never be used to make automated decisions that affect you.
If you’d rather not be profiled, you can opt out at any time.
Newsletters & Marketing
If you subscribe to our newsletter, we’ll use your data to share updates, promotions, product drops, and content we think you’ll like. We may also show you personalized ads or send you reminders if you leave items in your cart.
Advertising on other sites or platforms may also be based on your interaction with our website.
Security Measures
At 1994, we apply security measures that align with Article 32 of the GDPR. This includes technical and organizational procedures designed to:
● Ensure the confidentiality and integrity of your data
● Restore access quickly in case of incidents
● Continuously monitor and improve our security practices
● Encrypt sensitive communications and data
Changes to This Policy
We may update this Privacy Policy as regulations evolve or as our services change. Any updates will be published on this page, so we encourage you to review it periodically.
Who Is Responsible for Your Data?
The company responsible for processing your data is:
● Company Name: 1994
● Email: info@1994.com
